I am interested in how people make decisions, especially those decisions that surround the creation and commercialization of innovation. For me, I hope blogging will be a way to express my interests and ideas (no matter how naive) and that the process will stimulate discussion. If we are lucky we may discover something new about how people think.
"Prospect Theory" is an ode to Daniel Kahneman and Amos Tversky who gave us many of the most important advances in modern decision theory. Under this title I will be sharing thoughts on articles, ideas for new research, and examples of innovation decisions from my experience. In "real life" I am a business development executive with a major research lab so I have lived some of the theory we will be discussing. I hope you find it valuable.
More to come at www.prospecttheory.net